“Do you know? When I’m home for Spring Festival last year, the airport in Nigeria but diplomats dedicated channel security check. That day I have been in the customs, the two staff greeted me, also told me that they made a reservation in online 10 inches tablet InnJoo F2, as valentine’s day gifts to their wives.They have received the goods now. There is an airline flight attendant is coming excitedly said he also plans to buy a InnJoo phone. Also, after the immigration check, prosecutors Ademola InnJoo loyal fans, paid great attention to InnJoo conference and introduce many friends buy InnJoo mobile phone, it is interesting to note that he also took me to the diplomat dedicated channel security…” Wearing t-shirts marked InnJoo Liang Meng excitedly with colleagues to share their experiences in the airport, excited and proud mood, expression seems to tell you that I will succeed, our model here gradually get recognition and support of the fans.
Liang Meng is InnJoo, general manager of the company to the Middle East Africa regions in Africa. Interesting experience what happens at the airport in Lagos, Nigeria InnJoo2 month 11 launch of the third day, during the 2015 New Year’s eve.
Millet technology company pioneered the mobile phone operating system developed on the Internet mode, transfer the fans to participate in the development, hope to rely on the cost-effective hardware to occupy market share and user word of mouth, and then weave into the software and the Internet. And then a growing number of mobile phone manufacturers are added to the “cost-effective” competition, but also lost the first-mover advantage.
And when China Internet battlefield fire smoke, founded in May 2014 InnJoo company chose the Internet is not mature in the Middle East Africa, also belong to China mobile phones in Africa local practice mode of the Internet. InnJoo product development and supply center is located in shenzhen, China, overseas sales and marketing center is located in dubai, and in the Middle East Africa outlets and operation team, setting up a separate office more planned to enter the European market.
“Millet in the network marketing has given us a lot of good reference! We hope will be China’s mature Internet mode and thinking into Africa, the Middle East is also relatively barren land, we hope to hear each sentence from the user, and cost-effective products, services, and transmitted to the other side of the ocean!” Company founder Tim Chen said. The company in early 2015 in Lagos, Nigeria and dubai hosted the “millet type conference”, launched its first flagship machine – InnJoo ONE. The phone look similar to the iPhone 5 more, is a 5 inch screen hd equipment, thickness of 6.9 mm, weight is 123 g, only double metal and glass materials used, the processor is 1.7 GHz mediatek eight core processor, 2 gb memory, its 4 g version costs 599 dirhams (RMB 1000).
“Although do the Middle East African market of China has countless phone makers, there are also a significant part of the brand has a foothold in the market. It dares to pure thinking and mode of operation of Internet we are still the first.” InnJoo has just entered the market 6 months, in the Middle East Africa sales reached 300000. “We chose to have the Middle East” alibaba “said the Souq electric business platform for cooperation, the biggest advantage of network marketing is to make the customer get the preferential price.” Tim Chen, further explained. In order to strengthen the interaction with fans and viscosity, InnJoo set up his own BBS InnForum, answer user after-sales problems at the same time, hope that the BBS community develop let fans have the sense of belonging, participation and brand perception of mobilizing and improve the fans.
IDC, however, the world famous international data in 2014 launched the latest Middle East and Africa (MEA) mobile phone sales and market share data, the data show that compared with the same period last year, including smart phones and function machine, the mobile phone market in the region overall sales increased by almost 27%, to 64 million units. Smartphones, in the second quarter of 2014 it had occupied the area sales of about 40%, increased by 13% than the same period last year. It is interesting to note that in the more developed regions, the data is all the way up to 80%.
Data (data source: IDC2014)
So sales of $300000 for enterprises want to occupy the mobile phone market in the Middle East Africa is still a long way, “millet model” is really can create another legend in Africa and the Middle East?
In recent years, the Middle East and north Africa region of the electronic commerce market scale increases year by year, the Paypal company said in a report released in 2013, the electronic commerce market scale in the Middle East, from $7 billion in 2011 to $2012 in 9 billion, is expected to reach $15 billion by 2015. One important reason is that most of people are beginning to use e-commerce, local businesses also began to through the network platform to launch some local cannot buy goods. But high logistics costs, to rely on cash on delivery, payment system and supporting service does not reach the designated position.
“Africa Middle East electricity environment can say about 15 years ago in China, even more than most people are still not very believe that online shopping, basically most people will tend to” cod “online.” Liang Meng said. “in such circumstances, the simple imitation of millet sales mode is dangerous, as in Nigeria, a lot of fans will open a store in our proposal on the BBS of our, with convenient purchase. So we will consider adjust measures to local conditions, try to online and offline, at present we have in the Middle East, Africa and other places set up after-sales service centers, and plans to set up entity shop for offline experiences and accessories sales.”